Whether you sell diamond or stainless steel jewelry you have competitors, so drive ahead of your competitors by simply adding colors to your packaging. Most stainless steel jewelry retailers generally display on black velvet or beige displays. They also generally give the customer either a white cotton box or if selling high quality stainless steel jewelry a generic black velvet box. Some of them even display inside these boxes. Using these plain colors is standard in the industry and also boring.
Adding color to your stainless steel jewelry displays and boxes will make your stainless steel jewelry stand out. It will also give a uniqueness to your stainless steel jewelry that will cause the browser to become a purchaser. The best way to add color is to divide it into sections. For example you can set up a section for displaying your darker gemstones (like onyx), these can be displayed on gray, pink or white displays. Dark stainless steel jewelry against a light color display will make your stainless steel jewelry pop. The reverse is also true, so your silver or lighter colored stainless steel jewelry can be displayed on dark blue or burgundy displays.
Sections of the same color displays implies quality stainless steel jewelry, so always keep the same display colors together. It's never good to mix colors as it lowers the perceived value of your stainless steel jewelry.
Many jewelers display some of their stainless steel jewelry directly in the boxes. The same thought applies here, section according to stainless steel jewelry type and box color. Don't be afraid to use unique colors such as cocoa, pastel pink, deep purple and natural kraft. Of course all depending on the stainless steel jewelry you are selling.
Using both color stainless steel jewelry displays and boxes is a low cost way to change the look of your stainless steel jewelry and increase sales. Try it and be different from your competitors and catch the eye of your customers. |
